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Lil Nas X has announced that he will perform a virtual concert on Roblox

Roblox Blox Fruits Beli Lil Nas X who exploded onto the music scene with the smash “Old Town Road,” will perform the first in-game concert on the Roblox platform this weekend. The singer will also participate in an artist Q&A within the game which reportedly has more than 150 million monthly users. The show will feature his first single in two years Holiday as a centerpiece.

The preshow will start on Friday at 7 p.m. EST and the concert will start on Saturday at 4 p.m. EST. For those in other regions who will miss the concert due to timezone difficulties encores will be formed on Nov. 15 at 1 a.m. EST and 12 p.m. EST.

“We’re throwing the biggest virtual concert of 2020 and I hope everybody in the world can come check it out,” Lil Nas X said in a statement. “I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans and I can’t wait for everyone to see it.”

There’s more to come from Roblox. The company sees virtual concerts as a new way to give its players a chance to hang out and for the game to stay relevant as those predominantly young players get older. Lil Nas X is a big artist to kick things off but his success suggests Roblox was right to think it can become a new space for music.

The concert will be free to access for Roblox users who can access the virtual concert venue by signing into their account on the system. It kicks off with a 4PM (Pacific) preshow Q&A session and scavenger hunt on Friday. The “main event” begins Saturday November 14 at 1PM with a performance for audiences in Asia scheduled the same day at 10 PM. Europe gets its show the following day at 9 AM.

Perhaps most promising for Columbia and Lil Nas X Roblox Blox Fruits Money the show is a unique way to market new music in an era where touring isn’t an option. Scott saw great success debuting his single “The Scotts” on Fortnite helping him to a Number One bow on the RS 100 and several of his tracks and albums resurfaced on the RS 100 and 200 following his show. Lil Nas X’s team is surely hoping for similar results on Roblox.

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