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Luxury candy boutique Sugarfina sponsored a brand-themed version of Cooking Craze

Sugarfina's brand-themed event in Cooking Craze could help the upscale chain of candy stores engage mobile users with its brand and signature treats like champagne- and wine-flavored gummy bears. Sugarfina made $40 million in revenue in 2017 by focusing on luxury candy that appeals to adults, including chocolate cordials filled with Tito's Handmake Vodka or Casamigos Tequila. Sugarfina's collaboration with Whispering Angel Rose on a candy collection sold out within two hours on its website, leading the company to create a waiting list of 18,000 people, per Multichannel Merchant.

"Creating memorable moments that inspire our players is something we always strive for and with today's launch of the Cooking Craze Sugarfina event, we're ushering in a whole new approach to creating fun and culturally relevant events in our games," said Chris George, Vice President and Studio General Manager at Big Fish Games. "Sugarfina's forward thinking approach to marketing, and passion for creating unique experiences for their customers and fans to interact with and enjoy has allowed us to create something truly special not only for existing Cooking Craze fans, but for Sugarfina fans as well."  If you want to buy Cooking Craze Items, you can come to z2u.com for help. z2u.com is the best online store that has about 10 years of selling game currencies experience.

By incorporating the popular candy chain into a mobile video game, Sugarfina appears to be targeting a younger group of consumers, who are more likely than older generations to engage with mobile gaming. Offering a real box of candies for players who complete the entire game could incentivize players to stick around in the app and continue playing over a longer period of time.

"As a personal fan of Cooking Craze, I'm thrilled to be able to offer such a cool experience to all of our fans and introduce a whole new audience to Sugarfina," said Sugarfina Co-Founder Rosie O'Neill. "We've been fortunate to partner with some incredible brands and companies in the past and this partnership with Big Fish Games allows us to create an experience where people can interact with our brand like never before. We wanted to create something special for our Sugarfina fans this Valentine's Day, and we can't wait to see people's reactions to running their own Sugarfina boutique in this exciting new Cooking Craze event."