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Roblox launched its Digital Civility Initiative

Roblox has hired Laura Higgins, an online safety expert, to lead a new digital civility initiative at the company that makes a virtual world and gaming platform for teens.

The initiative will be led by new hire Laura Higgins, who joined Roblox as its director of Digital Civility. Higgins has more than two decades of experience “managing and promoting social care and support services, as well as creating online safety and digital civility programs,” according to the press release.


Roblox has grown tremendously to more than 80 million monthly players, but it has had bad incidents, like last year when a child’s game character was sexually violated in the virtual world. Since then, the company has put a renewed focus on online safety and is moving to stay ahead of such problems in the future, said Tami Bhaumik, vice president of marketing for Roblox, in an interview with GamesBeat.

“Roblox’s mission is to bring the world together through play,” said Baszucki. “As a training ground for life, we are fostering the new behaviors and skills that digital citizens need in this rapidly changing world. I’m pleased Laura will be joining us to help guide our efforts in this important area.”

Roblox wants to create a place where kids and teens can play together in a positive setting. Higgins, the first director of digital civility at Roblox, said in an interview that positive behavior should be modeled and encouraged, so that it becomes the norm and spreads. It may sound like a tall order, but Higgins brings 20 years of experience creating similar programs across the United Kingdom.

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